What is a Website Prototype?

A website prototype shows how a website will look like in forms of a mock-up or demo. In most situations, it refers to a clickable and interactive one that allows users to interact with functionalities and navigate from page to page.

There are numerous specialist prototyping software's and apps available on the market that are specifically designed to make prototyping easy.

Normally a website prototype will have to be refined by a few usability testing until it can be progressed to the next phase of development.

The importance of website prototype

A website prototype offers an early view of what the final website will look like. It’s a process we apply to all of our websites when we kickoff new projects. It supports a solid content strategy, determines the best user flow, and conceives the ideal structures and layout for a client’s specific needs.

The benefits of website prototyping is to save time and money. It allows you to fix any aspects that receive negative feedback from stakeholders or users, and it allows for discussion about what is really needed or could be removed before approaching the final development. By gaining the agreement, a business could gain support and investment.

This can save a huge amount of money in development later on in the project.

We have seen clients who asked for help because what they had hoped the site would do, weren’t working. And when we sat down and tested it, we found that there were often assumptions made in the beginning that were never tested, and it was usually those assumptions found to be wrong

A lengthy functional specification document that is full of design jargon's is often difficult to interpreted by clients. But a fully interactive prototype visualizes the theories and ideas about both layout and functionalities. In this way, both our designers and clients can better communicate and exchange feedback's.