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App Store Optimization , or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of search result page. It also improves an app’s overall and category ranking by boosting app download and conversion rates. Due to this similarity with the search engine optimization (SEO), Mobile App Store Development is also referred as APP store SEO, App search optimization, or Mobile App SEO. To help you boost your app marketing strategy (along with your app store ranking!), here is list of some ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. 1. Keywords are your foundation: Just like the SEO, keywords are foundation for getting app found in various app store. Start with the keyword in app title and choose it wisely. One big change to the Apple App Store was limiting the character count from 255 to 50 characters. This means tightening your word choice, idea is to find the correct balance between the app’s n

Security should always be a high concern for your website, but do you need an SSL certificate? A secure Sockets layer (SSL) is the process of protecting the data which travels around the internet, so prevent hackers and bots from accessing sensitive information online. Private information like credit card details goes through the different servers and this is where the proper network security and encryption is needed to prevent the hackers from intercepting data. The rule of thumb is that you are responsible for protecting your business and client’s private and sensitive information like financial records, password log-ins, identify numbers, credit card details. How SSL work: In the same way that we use to lock and unlock doors, SSL certificate use keys to validate and protect the sensitive information. The certificate signing request or CSR must also be created on the server. This creates a pair of public and private keys. The public key is used to encrypt the sensit

Social media is taking both inbound and outbound marketing by storm. It didn’t take very long for businesses to realize how powerful social media is in gaining brand awareness, building up subscribers and moving people through the sales funnel. While social media is being actively used by businesses and marketers, one challenge facing everyone in the playground is that not everyone is yielding the same results. To hack a path through the clutter, you need to come up with a solid social media strategy, and one aspect you need to take seriously is the web design. Thus, in this article, we will take a look at some easy-to-implement ways to integrate social media into your web design. 1.       Almost every website features social media icons on the homepage(or all pages) as a presence of being a social media “rustler”. With a click of any icon, a visitor will be directed to the social media page. For this strategy to work for you, you must make sure that                       

Even though it is your products that mainly deliver the value you offer, they play a relatively minor role in e-commerce content marketing. Your audience decides how it wants to perceive your content and what it wants to be presented about. This is the heart of any e-commerce content marketing strategy . Therefore, you should create content that your audience would want to read and share. Shareable content not only helps spread your brand name around and increase brand awareness, but also assist your website search rankings as it attracts off-site links. So, without further ado, let’s take a look at some techniques and tricks about how to create content that encourages shares and links. 1. Your competitors are also striving to create more shareable content. Therefore, you can make a list of topics that the majority of your competitors are running after for and find out the content pieces that get a significant amount of engagement. There are many ways to “steal” the ideas/

One reason that makes a landing page critical to your organic and paid campaign’s success is that it contains conversion targeted metrics that you can measure. Certainly, a homepage offers a lot of metrics to measure, but it also has so many links and distractions which add many layers that cover what really works and what really needs to be improved. Without further ado, here are the most important conversion-centered metrics that you can closely measure in order to evaluate the effectiveness of your landing pages. 1. Bounce rate Filter the bounce rate by campaign or source. You may see ads that drive a load of traffic but with high bounce rate. If the bounce rate is high, it usually means visitors can’t find what they expected, the content isn’t compelling or there isn’t a strong call to action to lead them further down to another page. 2. Conversion Rate This is the rate of unique visits/conversions. Remember that a completed conversion isn’t necessarily the h

Six months before Penguin 4.0 has revolutionized the thought of SEO as well as Digital Marketing world. It is now much more flexible than previous versions of Penguin. Previously if any site was intended in manipulative link building, then entire sites have to be suppressed. Regardless of the possibility that a site did a careful connection cleanup, the concealment would stay exhibit until Google re-ran the Penguin calculation and perceived your cleanup endeavours.  At that time disavow tool was indispensable for getting relief for those Penguin affected sites. But now instead of causing a degradation of entire websites when Penguin 4.0 identifies spam, they’ll simply devalue that spam so that site’s rankings cannot be affected. So now in this Penguin 4.0 era, questions should be arisen that disavow tool is still needed or not? But for some reasons it is still suggested; these are:  If you are completely dependent on Penguin for devaluing your unwanted and spammy links r