Significance of Disavow Tool in Post Penguin 4.0 Era

Digital Marketing Company Canada


Six months before Penguin 4.0 has revolutionized the thought of SEO as well as Digital Marketing world. It is now much more flexible than previous versions of Penguin. Previously if any site was intended in manipulative link building, then entire sites have to be suppressed. Regardless of the possibility that a site did a careful connection cleanup, the concealment would stay exhibit until Google re-ran the Penguin calculation and perceived your cleanup endeavours.  At that time disavow tool was indispensable for getting relief for those Penguin affected sites. But now instead of causing a degradation of entire websites when Penguin 4.0 identifies spam, they’ll simply devalue that spam so that site’s rankings cannot be affected.

 So now in this Penguin 4.0 era, questions should be arisen that disavow tool is still needed or not? But for some reasons it is still suggested; these are: 
  • If you are completely dependent on Penguin for devaluing your unwanted and spammy links rather than disavowing, then you might be getting a manual action. Of course, if you get any kinds of manual actions, then it is obvious that you need to use the disavow tool for cleanup process.
  • Penguin is weapon of Google by which it fights against link spams algorithmically. If there are links that are potentially causing your link profile to look spammy to Google, then you should not consider those links; you should disavow those links for providing best SEO services. 
  • It is said about Penguin 4.0: "Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site."
This statement states that they are “adjusting ranking”, so there may be a possibility of demote rankings of web site for certain keywords or certain pages rather than affecting the whole site.

 If your business builds on Google organic rankings conductive to succeed, then it is quite unnatural to trust in this algorithm’s ability to ignore all these kinds of unnatural links and not let them affect the website.

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