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Showing posts from June, 2017

7 Tips For Creating Better In-app Surveys

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Mobile App Surveys can effectively collect consumer data that can be used for quantifying user opinion and developing user engagement strategy. Actively running surveys is an easy way to gain a pulse on user experience, get feedback on app features and understand why a feature isn’t being used. While your app and website usually gather a wide range of data, the raw numerical data doesn’t offer much contextual information that contains more detailed subjective opinions that would inform sound business decisions. Surveys can reveal the “why” behind the consumer data. If you plan to create surveys, take a look at these 6 best practices 1. Segment the pool If you want to find out the user experience of one new feature, then only target the ones that just used that new feature. Timing is critical here: you will get the most intuitive and genuine answers immediately after the users used the feature for the first time. Don’t annoy the users who never responded during the p

Why you should Choose Responsive Web Design for Your Business

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Responsive Web Design is a procedure of formatting your website in such manner that it easily accommodate to the size of any kind of devices just like desktop, Smartphone, tablet. Nowadays the use of Smartphone, tablet has vastly increased. This huge adaptability of these modern devices has increased the necessity of becoming mobile friendly for each and every websites. In this competitive busy world people like to use internet while doing other daily activities. In this scenario, your website should be responsive to engage the large number of audience and reaches your services to them. The basic reasons for implementing Responsive Website are: ·          Its Extensibility: As Responsive Website can easily fit to any kind of screen so it can be easily accessible from any kind of devices. People can carry on accessing internet at any moment, at any place; while travelling, reading newspaper, having dinner in restaurant table. ·          Better User Experience: Anoth

Why Every E-commerce Business Needs Marketing Automation?

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Equipping your e-commerce inbound marketing with a marketing automation system is typically mandatory. With marketing automation, you can do everything from handling repetitive marketing actions to filtering leads to increasing repeat sales. An average of 49% of companies and marketing agencies have adopted a marketing automation system and have been seeing positive ROI (80% of businesses using automation have seen an increase in leads generation) resulted by a corresponding strong marketing automation strategy. However, as a small/mid-sized business (SMBs), you might have not yet convinced of devoting your budget into this modern marketing tool and might think it only shines when it is in an enterprise environment. In fact, the SMBs constitute the largest growing segment in marketing automation adoption, according to Marketo. And it has found that 68% of the “top-performing” small businesses have adopted marketing automation. What is marketing automation?

The Best Guidance for Measuring KPIs for Your Mobile Apps

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So, you are ready with your most awaited and awesome mobile app. It is properly designed and well functional too. You can imagine that it may be same precious item to anyone like you.  But is this happening in reality? You cannot properly judge, its true value until it is taking business towards its ultimate goal. Any Top Mobile App Development Agency should consider these following KPIs (key performance indicators) for measuring apps’ performances; these are: ·          No. of Downloads: It is the most important parameter for performance measurement of mobile app. How many times your mobile app is downloaded by your targeted audiences? Are the total numbers of download sufficient for generating lead or is this enough for achieving your business goal?  Each and every answer will make you informed about your mobile app. ·          Installations: Only ‘Download an App’ cannot be the only indicator of the total set up process. We can not get the complete facilities of any

Do You Really Need a Brand for Your Small E-commerce Business

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If you operate a Small E-commerce Business , you may think that branding is not for you but the big names and brick-and-mortar stores, small e-commerce stores just need to get on and do the job. The truth is, in spite of the size of business, branding is crucial, no matter if you sell handcrafted jewelry, phone cases or pet toys online. Let’s put it this way, if you care about the reputation and long-term prosperity (who doesn’t), I might then get your attention here. What Others Say About You Reputation is almost synonymous of branding. More accurately, branding is about the impression you make, it is “what people say about you when you are not in the room”, according to Jeff Bezos, CEO of Amazon. Of course, you can leave a positive impression in the mind of your target customers even without working on anything related to branding. But the perceptions can change or evolve in just seconds, so, you can either just let whatever impression you give happen haphazardly, or y

Implement Magento for Having a Successful E-commerce Business

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Selecting the most suitable e-commerce platform for creating, managing and maintaining for your online store is a vital thing, as it can be the responsible factor for your business success or failure. Magento- Most Powerful Ecommerce Platform Magento is the platform which is developed by those who understand that what you need in an e-commerce application. Magento lets you build the outstanding stores with the advanced features which always rank high on the search engines if it is designed in right way. It does most of the work for receiving the customer orders and processing them, so you can focus on the marketing and selling. In this way Magento focuses on providing you the Best Ecommerce Solution . What Makes the Magento- the Best E-commerce Platform? Versatile Content Management: An instinctive, visual based page editor allows the shop owners to build and customize their offerings on the fly. Mobile Friendly: Magento shopping carts are dev