The Best Guidance for Measuring KPIs for Your Mobile Apps

So, you are ready with your most awaited and awesome mobile app. It is properly designed and well functional too. You can imagine that it may be same precious item to anyone like you.  But is this happening in reality? You cannot properly judge, its true value until it is taking business towards its ultimate goal. Any Top Mobile App Development Agency should consider these following KPIs (key performance indicators) for measuring apps’ performances; these are:

·         No. of Downloads:

It is the most important parameter for performance measurement of mobile app. How many times your mobile app is downloaded by your targeted audiences? Are the total numbers of download sufficient for generating lead or is this enough for achieving your business goal?  Each and every answer will make you informed about your mobile app.

·         Installations:

Only ‘Download an App’ cannot be the only indicator of the total set up process. We can not get the complete facilities of any app until it is properly installed in any operating systems or devices. For this reason you should be aware of actual installations on various devices by your users.

·         Uninstallations:

Someone can uninstall your app without leaving a proper feedback. Then you should find out the reasons behind these uninstallations; is it happening due to changes of your app or something else?  Very importantly you should track these uninstallations were done by your stable customer or new customer.

·         Subscriptions:

It is another important index that will help you understand about your users’ behavior with your app. After installations what time your users are taking to subscribe it; what is the average subscription length. You should keep track all these things. Even if you offer a new feature of your product, you should be aware of the number of subscription as well as un-subscription.

·         Crashes:

If your Mobile App is not able to perform properly, just like it behaves abnormally, becomes too slow for completing the entire process, it crashes again and again. Then it cannot be appropriate for business as business goal cannot be fulfilled. In this scenario only counting number of crashes is not adequate; you should monitor where and at which stage this crash occurs.