How To Integrate Social Media Into Website Design
Social media is taking both inbound and outbound
marketing by storm. It didn’t take very long for businesses to realize how
powerful social media is in gaining brand awareness, building up subscribers
and moving people through the sales funnel.
While social media is being actively used by businesses
and marketers, one challenge facing everyone in the playground is that not
everyone is yielding the same results. To hack a path through the clutter, you
need to come up with a solid social media strategy, and one aspect you need to
take seriously is the web design. Thus, in this article, we will take a look at
some easy-to-implement ways to integrate social media into your web design.
1. Almost every website features social media icons on the
homepage(or all pages) as a presence of being a social media “rustler”. With a
click of any icon, a visitor will be directed to the social media page. For
this strategy to work for you, you must make sure that
I.
All the social media pages are
accessible: links are active.
II.
Social media icons are visible and easy
to find.
2. Ditch the lengthy sign in/login process and allow social
logins. In this way you cut off the registration hassle for your visitors and
quickly capture your visitors’ info. Facebook and Twitter are the two most
commonly used social login networks,
3. Display user-generated Instagram photos that are related
to your products or brand. If you want to increase your instagram followings,
embedding your Instagram photos in blog posts/product pages allows you to
capture new followers from your website visitors.
4. User-generated content is a huge influential factor on
the decision making process. Therefore, it is worth investing in a commenting
tool which enables real-time interactions between your social network
communities and your brand. Replace some ritual homepage content with more
vibrant content that feeds from social media.
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