How To Use Discounts Smartly
Sales, promo code, special offers, what are online discount hunters’ favorite terms? Too hard to say no to the discounted deals when they’re presented right there in front of your face. However, for most e-commerce businesses , it is another story. On the one hand, offering tempting discounts can bring you traffic and revenue boosts, but is the decrease on profit margin really worth it? In additions, an over-reliance on discounts, in a long term, will attract discount-driven customers who may not really be loyal to your brand. Potentially, it will reduce your traffic and conversions during the time when discount is not offered. That being said, you can still implement sales tactics while avoid these cons. Before you roll out your next big special offers, read the following three tips and hopefully they will give you some new ideas. 1. Offer discounts to you loyal fans first As the saying goes – 80% of your ecommerce profits are likely coming from the 20% of your highest...