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Equipping your e-commerce inbound marketing with a marketing automation system is typically mandatory. With marketing automation, you can do everything from handling repetitive marketing actions to filtering leads to increasing repeat sales. An average of 49% of companies and marketing agencies have adopted a marketing automation system and have been seeing positive ROI (80% of businesses using automation have seen an increase in leads generation) resulted by a corresponding strong marketing automation strategy. However, as a small/mid-sized business (SMBs), you might have not yet convinced of devoting your budget into this modern marketing tool and might think it only shines when it is in an enterprise environment. In fact, the SMBs constitute the largest growing segment in marketing automation adoption, according to Marketo. And it has found that 68% of the “top-performing” small businesses have adopted marketing automation. What is marketing automation? ...

Selecting the most suitable e-commerce platform for creating, managing and maintaining for your online store is a vital thing, as it can be the responsible factor for your business success or failure. Magento- Most Powerful Ecommerce Platform Magento is the platform which is developed by those who understand that what you need in an e-commerce application. Magento lets you build the outstanding stores with the advanced features which always rank high on the search engines if it is designed in right way. It does most of the work for receiving the customer orders and processing them, so you can focus on the marketing and selling. In this way Magento focuses on providing you the Best Ecommerce Solution . What Makes the Magento- the Best E-commerce Platform? Versatile Content Management: An instinctive, visual based page editor allows the shop owners to build and customize their offerings on the fly. Mobile Friendly: Magento shopping carts are dev...