How to Measure The Effectiveness of eCommerce Landing Pages?

One reason that makes a landing page critical to your organic and paid campaign’s success is that it contains conversion targeted metrics that you can measure. Certainly, a homepage offers a lot of metrics to measure, but it also has so many links and distractions which add many layers that cover what really works and what really needs to be improved. Without further ado, here are the most important conversion-centered metrics that you can closely measure in order to evaluate the effectiveness of your landing pages. 1. Bounce rate Filter the bounce rate by campaign or source. You may see ads that drive a load of traffic but with high bounce rate. If the bounce rate is high, it usually means visitors can’t find what they expected, the content isn’t compelling or there isn’t a strong call to action to lead them further down to another page. 2. Conversion Rate This is the rate of unique visits/conversions. Remember that a completed conversion isn’t necessarily the h...