Why Every E-commerce Business Needs Marketing Automation?
Equipping your e-commerce inbound marketing with a marketing automation system is typically mandatory. With marketing automation, you can do everything from handling repetitive marketing actions to filtering leads to increasing repeat sales. An average of 49% of companies and marketing agencies have adopted a marketing automation system and have been seeing positive ROI (80% of businesses using automation have seen an increase in leads generation) resulted by a corresponding strong marketing automation strategy. However, as a small/mid-sized business (SMBs), you might have not yet convinced of devoting your budget into this modern marketing tool and might think it only shines when it is in an enterprise environment. In fact, the SMBs constitute the largest growing segment in marketing automation adoption, according to Marketo. And it has found that 68% of the “top-performing” small businesses have adopted marketing automation. What is marketing automation? ...