What is Ecommerce Micro Conversion?
As an e-commerce business owner, you need to focus on the big picture such as revenue, traffic, growth strategy and such. But overlooking the “small things” can have a huge negative impact on your big vision. We call the “small things” micro-conversion. They are critical parts of your pre-macro converting process. What is micro-conversions? A micro conversion refers to a user activity that leads them to the target conversion (purchasing). For instance, if you have an E-commerce Business Website that sells premium outdoor furniture, you may wish for a visitor hitting the “add to cart” and open their wallet immediately after landing. But, you know in reality, it doesn’t work like that. In most cases, they will probably watch your demo videos, filter by prices, read reviews and your blog first. These actions seem not contributive to sales directly, but they guide a user through a few actions that lead up to the major conversion. In short, the big conversion co...