5 Essential Features of Every Good Business Website

Nowadays it is a common trend that all the businesses have a website either it is huge or small or sometimes you also need a website for your new brand venture. Web design can be a difficult process according to several peoples, so as we have discussed with a few web designers they told us what you need to have on your site ... and what you can probably do without. The first thing you must do is secure a good, catchy URL. Make sure it makes sense for your business, doesn't have quirky spelling and is available on social platforms, too. Once you've set up your domain, it's time to build out the site and make some big decisions. 

Here are 5 must-have basic features for your website that will ensure your customers have a positive experience on the site:

 1. Unique and Updated Content:

Your website should have new content and updated on a regular basis, ideally multiple times a week at least. This is a big factor for building search engine rankings. The search engines value sites that produce original content, especially those sites which publish new content on a regular basis. New content can include components like:

·         Articles

·         Blog Posts

·         Videos

·         Audios

·         Photographs

2. A Logical Roadmap:

A website should be pleasing & dashing, but it's more important for it to be useful. Before you even pick a server or type an HTML tag, you should map out how you'd like the website to work. This is important both for user experience and for SEO, since Google considers the content and structure of a website when it ranks for search.

3. Clear Navigation:

A map is useless without a legend and a Web Design is useless without clear navigation. Make sure you use easy-to-understand and logical names for the various pages of your site — contact, about, FAQ, etc. Pepper the site with action items to help customer easily do what you want them to do.

4. A Mobile-Ready Version:

As we know that smartphones and tablets are driving a huge amount of web traffic, and the numbers are only going to grow as mobile devices become cheaper and more common. Responsive website design enables you to use fluid widths, so that your website layout will adapt to the screen on which it's being browsed.

5. Blog Page:

Don’t make the mistake of getting into document files and FTP for your website. Simply create a blog page and churn out relevant and creative content. This would be useful to users, and well as for ranking in search engines to drive organic traffic to your blog. It is also a simple way of continuously adding new content to a website. The right content will also help you market yourself online in a great way.

iMediaDesigns | Web Design Toronto  is a full service web design agency comprised of web developers,  website designers, and content creators specializing in a wide range of services.