Web Design Toronto

Social media is taking both inbound and outbound marketing by storm. It didn’t take very long for businesses to realize how powerful social media is in gaining brand awareness, building up subscribers and moving people through the sales funnel. While social media is being actively used by businesses and marketers, one challenge facing everyone in the playground is that not everyone is yielding the same results. To hack a path through the clutter, you need to come up with a solid social media strategy, and one aspect you need to take seriously is the web design. Thus, in this article, we will take a look at some easy-to-implement ways to integrate social media into your web design. 1.       Almost every website features social media icons on the homepage(or all pages) as a presence of being a social media “rustler”. With a click of any icon, a visitor will be directed to the social media page. For this strategy to work for you, you must make sure that ...

One reason that makes a landing page critical to your organic and paid campaign’s success is that it contains conversion targeted metrics that you can measure. Certainly, a homepage offers a lot of metrics to measure, but it also has so many links and distractions which add many layers that cover what really works and what really needs to be improved. Without further ado, here are the most important conversion-centered metrics that you can closely measure in order to evaluate the effectiveness of your landing pages. 1. Bounce rate Filter the bounce rate by campaign or source. You may see ads that drive a load of traffic but with high bounce rate. If the bounce rate is high, it usually means visitors can’t find what they expected, the content isn’t compelling or there isn’t a strong call to action to lead them further down to another page. 2. Conversion Rate This is the rate of unique visits/conversions. Remember that a completed conversion isn’t necessarily the h...

A website prototype shows how a website will look like in forms of a mock-up or demo. In most situations, it refers to a clickable and interactive one that allows users to interact with functionalities and navigate from page to page. There are numerous specialist prototyping software's and apps available on the market that are specifically designed to make prototyping easy. Normally a website prototype will have to be refined by a few usability testing until it can be progressed to the next phase of development. The importance of website prototype A website prototype offers an early view of what the final website will look like. It’s a process we apply to all of our websites when we kickoff new projects. It supports a solid content strategy, determines the best user flow, and conceives the ideal structures and layout for a client’s specific needs. The benefits of website prototyping is to save time and money. It allows you to fix any aspects that recei...

If you have are owner of any business or brand and having a website, then you already know how important it is to track various tactics to find out how your site is performing on the internet. You may, for example, perform audits to measure your website’s speed and use several tools to check your search engine rankings. Most of the audits are generally insufficient to give you a complete picture of how your website is doing. As your website is an important tool for helping you to grow your business. Because a few key aspects that your website have must be in working to produce the maximum results for your business. Here are 5 things that you can look at to make sure your site is awesome: 1 . Website must have Easy & Clear Navigation: There is nothing worse than wanting to do something on a particular website and you are not being able to find the information you were looking for. So make sure that your potential clients and customers can easily find what they need. You ...