7 Tips For Creating Better In-app Surveys

Mobile App Surveys can effectively collect consumer data that can be used for quantifying user opinion and developing user engagement strategy. Actively running surveys is an easy way to gain a pulse on user experience, get feedback on app features and understand why a feature isn’t being used. While your app and website usually gather a wide range of data, the raw numerical data doesn’t offer much contextual information that contains more detailed subjective opinions that would inform sound business decisions. Surveys can reveal the “why” behind the consumer data. If you plan to create surveys, take a look at these 6 best practices 1. Segment the pool If you want to find out the user experience of one new feature, then only target the ones that just used that new feature. Timing is critical here: you will get the most intuitive and genuine answers immediately after the users used the feature for the first time. Don’t annoy the users who never responded during the p...